The beginning is with the source. In floriculture, source of flowers plays a critical role in quality and sustainability. That is why Kampong Flowers strongly believes in sourcing ethically-grown cut roses from renowned growers with a dedicated commitment to sustainability. We're always transparent about where our flowers come from and how they are grown.

Besides providing a safe working environment, our growers develop education programes, health care centres, and several other community projects to improve the overall well-being of communities within the remote areas of South America and East Africa.

Care has always been at the heart of our business. We pay attention to every detail in our supply chain, from the roses we source, to the way we treat our colleagues, customers, and ultimately our society. In our effort to protect the environment and give back to our society, we leverage our kampong spirit by working with Singapore's hospices and volunteer groups on flower donations, to create joyful floral experiences for the recipients, and contribute to Singapore's Zero Waste vision.